We're celebrating the arrival of our ROOT!T range at our local Wyevale garden centre following a new contract win to supply 85 of the group’s largest stores nationally. Wyevale Garden Centres, the largest garden centre group in the UK, will be selling five lines from our specially formulated propagation range, ROOT!T™.
The selected stores include HydroGarden’s closest centre, Woodlands, A Wyevale Garden Centre, on Ashby Road, Stapleton in Leicestershire, which is headed up by garden centre manager Ruth Parker (seen in the photograph with our commercial sales manager, Stephen Fry).
Wyevale Garden Centres also invited us to exhibit at its exclusive exhibition at Stoneleigh (3rd-5th Feb), where centre managers have the opportunity to see the latest products for the gardening sector and select those they’d like to stock.
Founded as a mail-order nursery in 1932, Wyevale Garden Centres is the first major chain to stock items from the ROOT!T™ range which was first launched in 2010 and quickly became one of HydroGarden’s top selling lines.
Our Commercial Sales Manager, Stephen Fry, spoke about the new partnership: “Our new contract to supply 85 of Wyevale Garden Centre’s larger stores is great news for HydroGarden and we hope it will lead to ROOT!T™ being stocked nationally across all its outlets and, in time, include more of our products too.
“We believe the success of the ROOT!T™ range is down to how simple the products are to use while giving great results to professional growers and amateur gardeners alike.”
We will be supplying five of the ROOT!T™ lines, all of which are environmentally-friendly and designed to assist gardeners at all levels achieve high rooting success rates through more vigorous rooting performance and minimised plant shock.
Products include the ROOT!T™ Premium Propagation kit which comes with a free ‘Successful Propagation Guide’, ROOT!T™ First Feed, a concentrated liquid feed which promotes fast and healthy root development while boosting resistance to infection and disease, and ROOT!T™ Rooting Gel which replaces the need for hormone rooting powder. In addition, there will be two lines of ROOT!T’s™ Natural Rooting Sponges, the result of a breakthrough in peat reduced technology which utilise a mixture of biodegradable peat and bark.